Strategic alliance management
Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges.
Otros Autores: | , , |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Abingdon, England :
Routledge
[2023]
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Edición: | Third edition |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825843506719 |
Tabla de Contenidos:
- Cover
- Half Title
- Title
- Copyright
- Contents
- List of Figures
- List of Tables
- List of Boxes
- Preface
- 1 Strategic alliance management
- The meaning of an alliance
- Alliance activity
- Alliance failure
- An academically grounded alliance development framework
- Alliance challenges
- 2 Alliance strategy formulation
- Three prototypical governance modes
- Governance mode rationales
- Alliance strategy formulation: decision-making steps
- Summary
- Case: Google-HubSpot
- 3 Alliance partner selection
- Types of partner fit
- Alliance partner selection: decision-making steps
- Summary
- Case: SolarDuck
- 4 Alliance negotiation
- Negotiation behaviour
- Valuation
- Alliance negotiation: decision-making steps
- Summary
- Case: Renault-Nissan
- 5 Alliance design
- Governance form
- Alliance contracts
- Management control
- Structural configuration
- Alliance design: decision-making steps
- Summary
- Case: Organovo
- 6 Alliance launch
- Alliance launch objectives and challenges
- Alliance launch attributes
- Alliance launch: decision-making steps
- Summary
- Case: Capgemini-Eneco
- 7 Alliance management
- Alliance management approaches
- Alliance design and management
- Alliance management: decision-making steps
- Summary
- Case: TNO-Hoogendoorn
- 8 Alliance evaluation
- Issues with alliance performance and metrics
- Performance metric approaches
- Alliance evaluation: decision-making steps
- Summary
- Case: DBS Singapore
- 9 Alliance termination
- Alliance termination types, trajectories and motives
- Planning alliance termination
- Alliance termination: decision-making steps
- Summary
- Case: Nokia-Microsoft
- 10 Supplier alliances
- The supplier alliance challenge
- Managing supplier alliances
- Supplier alliances: decision-making steps
- Summary
- Case: NAM-GLT Plus.
- 11 Learning alliances
- The learning alliance challenge
- Managing learning alliances
- Learning alliances: decision-making steps
- Summary
- Case: Holst Centre
- 12 Co-branding alliances
- The co-branding alliance challenge
- Managing co-branding alliances
- Co-branding alliances: decision-making steps
- Summary
- Case: Heineken-James Bond
- 13 International alliances
- The international alliance challenge
- The nature of national culture
- Managing international alliances
- International alliances: decision-making steps
- Summary
- Case: Damen Shipyards
- 14 Asymmetrical alliances
- The asymmetrical alliance challenge
- Managing asymmetrical alliances
- Asymmetrical alliances: decision-making steps
- Summary
- Case: Disney-Pixar
- 15 Cross-sector alliances
- The cross-sector alliance challenge
- Managing cross-sector alliances
- Cross-sector alliances: decision-making steps
- Summary
- Case: Marks &
- Spencer-Oxfam
- 16 Coopetition alliances
- The coopetition alliance challenge
- Managing coopetition alliances
- Coopetition alliances: decision-making steps
- Summary
- Case: Reckitt Benckiser
- 17 Multi-partner alliances
- The multi-partner alliance challenge
- Managing multi-partner alliances
- Multi-partner alliances: decision-making steps
- Summary
- Case: Skyteam
- 18 Alliance portfolios
- The meaning of an alliance portfolio
- Alliance portfolio governance
- Alliance portfolio: decision-making steps
- Summary
- Case: General Electric
- 19 Alliance networks
- The meaning of an alliance network
- Alliance network governance
- Alliance network: decision-making steps
- Summary
- Case: IBM
- 20 Business ecosystems
- The business ecosystem challenge
- Business ecosystem attributes
- Managing business ecosystems
- Business ecosystems: decision-making steps
- Summary.
- Case: Apple vs Amazon
- 21 Alliance professionals
- Alliance professionals: a unique job
- Hierarchical positions and alliance roles
- Alliance manager: attributes and competences
- Alliance professionals: decision-making steps
- Summary
- Case: Ivan Vogels
- 22 Alliance teams
- The alliance team challenge
- Alliance team types
- Managing alliance teams
- Alliance teams: decision-making steps
- Summary
- Case: Dutch Optics Centre
- 23 Alliance capabilities
- The meaning of alliance capabilities
- Building and deploying alliance capabilities
- Alliance capabilities: decision-making steps
- Summary
- Case: Philips
- 24 Alliance mindset
- The meaning of alliance mindset
- Alliance tensions
- Summary
- Case: Microsoft
- 25 Alliance system
- A co-evolutionary view
- Drivers of alliance co-evolution
- Summary
- Case: Oral care appliances
- 26 Contemporary alliances
- Technological innovation
- Societal responsibility
- Theoretical implications for strategic alliance management
- Summary
- Case: Torvald Klaveness
- 27 Strategic alliance management: science and art
- The science of strategic alliance management
- The art of strategic alliance management
- The future of strategic alliance management
- Appendix
- References
- Index.