The limits of neuroscience in business : before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with neuroscientific solutions

The limits of neuroscience in business before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with neuroscientific solutions

Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for bus...

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Bibliographic Details
Other Authors: Horvath, Jared Cooney, author (author)
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2022.
Edition:[First edition]
Subjects:
Neuromarketing.
Management > Psychological aspects.
Marketing > Psychological aspects.
Neurosciences.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823030206719
Description
Summary:Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for business.
Item Description:"Reprint 64227."
Physical Description:1 online resource (6 pages)

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