The limits of neuroscience in business : before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with neuroscientific solutions

The limits of neuroscience in business before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with neuroscientific solutions

Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for bus...

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Detalles Bibliográficos
Otros Autores: Horvath, Jared Cooney, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2022.
Edición:[First edition]
Materias:
Neuromarketing.
Management > Psychological aspects.
Marketing > Psychological aspects.
Neurosciences.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823030206719
Descripción
Sumario:Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for business.
Notas:"Reprint 64227."
Descripción Física:1 online resource (6 pages)

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