Selnes, F., & Johnson, M. D. (2022). Manage your customer portfolio for maximum lifetime value: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs ([First edition].). MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Selnes, Fred, y Michael D. Johnson. Manage Your Customer Portfolio for Maximum Lifetime Value: How Converting Customers to Closer Relationships, Leveraging Them, and Defending Them Can Drive Future Revenue and Lower Costs. [First edition]. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2022.
Cita MLA (9a ed.)Selnes, Fred, y Michael D. Johnson. Manage Your Customer Portfolio for Maximum Lifetime Value: How Converting Customers to Closer Relationships, Leveraging Them, and Defending Them Can Drive Future Revenue and Lower Costs. [First edition]. MIT Sloan Management Review, 2022.
