How ghost scenarios haunt strategy execution
Executives engaged in strategic planning tend to work with an implicit view of the future that is deeply embedded in their organization’s strategy as a set of unquestioned assumptions about the future business context. Leaders need to surface what the authors call ghost scenarios or risk implementin...
Otros Autores: | , |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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Edición: | [First edition] |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822991506719 |