How ghost scenarios haunt strategy execution

Executives engaged in strategic planning tend to work with an implicit view of the future that is deeply embedded in their organization’s strategy as a set of unquestioned assumptions about the future business context. Leaders need to surface what the authors call ghost scenarios or risk implementin...

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Detalles Bibliográficos
Otros Autores: Lang, Trudi, author (author), Ramírez, Rafael, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2023.
Edición:[First edition]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822991506719

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