The myth of the mainstream
Conventional wisdom suggests that marketers should play it safe in a polarized culture and focus on potential customers who haven’t yet made up their minds — those in the middle, where the majority of the market is. But brand messaging can be more effective if it targets the subcultures that are str...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822919206719 |
