Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales
Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multi...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edition: | [First edition] |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822919006719 |
| Summary: | Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multilayered approach that includes keeping tabs on the upstream supply chain, using traceable packaging, and educating consumers. |
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| Item Description: | "Reprint 65107." |
| Physical Description: | 1 online resource (9 pages) |
