Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales

Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales

Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multi...

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Detalles Bibliográficos
Otros Autores: Handfield, Robert B., author (author), Nair, Anand (Graduate of Michigan State University), author, Choi, Thomas Y., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2023.
Edición:[First edition]
Materias:
Product counterfeiting.
Product counterfeiting > Prevention.
Trade regulation.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822919006719

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