Leveraging entity-resolution to identify customers in 3rd party data
"Presented by Kelsey Redman, AVP, Data Science at Comerica Bank. Purchasing 3rd party data on individuals can give great insights on customers, but first we have to know which individuals from that outside data source are actually customers and which are just prospects. Without a unique identif...
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| Formato: | Vídeo online |
| Idioma: | Inglés |
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[Austin, Texas] :
Data Science Salon
2020.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822836106719 |
