APA (7th ed.) Citation

Knowles, J., Ettenson, R., Lynch, P., & Dollens, J. (2020). Growth opportunities for brands during the COVID-19 crisis: Small and midtier brands have unique opportunities to provide value in the new consumer environment. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Knowles, Jonathan, Richard Ettenson, Patrick Lynch, and Joseph Dollens. Growth Opportunities for Brands During the COVID-19 Crisis: Small and Midtier Brands Have Unique Opportunities to Provide Value in the New Consumer Environment. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2020.

MLA (9th ed.) Citation

Knowles, Jonathan, et al. Growth Opportunities for Brands During the COVID-19 Crisis: Small and Midtier Brands Have Unique Opportunities to Provide Value in the New Consumer Environment. MIT Sloan Management Review, 2020.