APA (7th ed.) Citation

Corstjens, M., Carpenter, G. S., & Hasan, T. M. (2018). The promise of targeted innovation: Large players in the consumer goods industry might see better returns from their R&D if they copied their smaller competitors. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Corstjens, Marcel, Gregory S. Carpenter, and Tushmit M. Hasan. The Promise of Targeted Innovation: Large Players in the Consumer Goods Industry Might See Better Returns from Their R&D If They Copied Their Smaller Competitors. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2018.

MLA (9th ed.) Citation

Corstjens, Marcel, et al. The Promise of Targeted Innovation: Large Players in the Consumer Goods Industry Might See Better Returns from Their R&D If They Copied Their Smaller Competitors. MIT Sloan Management Review, 2018.