The power of product recommendation networks : new research on the structure of product recommendation networks reveals how demand flows among products, and that has important implications for marketers

The power of product recommendation networks new research on the structure of product recommendation networks reveals how demand flows among products, and that has important implications for marketers

Bibliographic Details
Other Authors: Oestreicher-Singer, Gal, author (author), Sundararajan, Arun, author, Kane, Gerald C., author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Subjects:
Amazon.com (Firm)
Marketing > Technological innovations.
Internet marketing.
Endorsements in advertising.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822810706719
Description
Item Description:"Reprint #59119."
Physical Description:1 online resource (1 volume)
Bibliography:Includes bibliographical references.

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