The power of product recommendation networks : new research on the structure of product recommendation networks reveals how demand flows among products, and that has important implications for marketers

The power of product recommendation networks new research on the structure of product recommendation networks reveals how demand flows among products, and that has important implications for marketers

Detalles Bibliográficos
Otros Autores: Oestreicher-Singer, Gal, author (author), Sundararajan, Arun, author, Kane, Gerald C., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Materias:
Amazon.com (Firm)
Marketing > Technological innovations.
Internet marketing.
Endorsements in advertising.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822810706719

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