APA (7th ed.) Citation

Oestreicher-Singer, G., Sundararajan, A., & Kane, G. C. (2017). The power of product recommendation networks: New research on the structure of product recommendation networks reveals how demand flows among products, and that has important implications for marketers. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Oestreicher-Singer, Gal, Arun Sundararajan, and Gerald C. Kane. The Power of Product Recommendation Networks: New Research on the Structure of Product Recommendation Networks Reveals How Demand Flows Among Products, and That Has Important Implications for Marketers. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2017.

MLA (9th ed.) Citation

Oestreicher-Singer, Gal, et al. The Power of Product Recommendation Networks: New Research on the Structure of Product Recommendation Networks Reveals How Demand Flows Among Products, and That Has Important Implications for Marketers. MIT Sloan Management Review, 2017.