The hybrid trap : why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors

The hybrid trap why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors

Bibliographic Details
Other Authors: Suarez, Fernando F., author (author), Utterback, James M., 1941- author, Gruben, Paul von, author, Kang, Hye Young, author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review [2018]
Subjects:
Business enterprises > Technological innovations > Economic aspects.
Technological innovations > Management > Economic aspects.
New products > Technological innovations > Management.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822809206719

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