APA (7th ed.) Citation

Suarez, F. F., Utterback, J. M., Gruben, P. v., & Kang, H. Y. (2018). The hybrid trap: Why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Suarez, Fernando F., James M. Utterback, Paul von Gruben, and Hye Young Kang. The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark : Mature Companies Often Lack the Vision and Resolve to Fully Commit to New Technologies, Even When Consumers Are Ready for Them : This Leads Companies to Develop Watered-down Products with Limited Capabilities and Leaves Them Exposed to Upstart Competitors. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2018.

MLA (9th ed.) Citation

Suarez, Fernando F., et al. The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark : Mature Companies Often Lack the Vision and Resolve to Fully Commit to New Technologies, Even When Consumers Are Ready for Them : This Leads Companies to Develop Watered-down Products with Limited Capabilities and Leaves Them Exposed to Upstart Competitors. MIT Sloan Management Review, 2018.