Grow faster by changing your innovation narrative : Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality

Grow faster by changing your innovation narrative Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality

Detalles Bibliográficos
Otros Autores: Day, George S., author (author), Shea, Gregory P., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2018]
Materias:
Business enterprises > Technological innovations.
Sales management.
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822787906719

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