Day, G. S., & Shea, G. P. (2018). Grow faster by changing your innovation narrative: Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality. MIT Sloan Management Review.
Chicago Style (17th ed.) CitationDay, George S., and Gregory P. Shea. Grow Faster by Changing Your Innovation Narrative: Companies That Grow Sales Faster than Industry Rivals Articulate a Coherent, Compelling Innovation Narrative and Rely on Four Powerful Levers to Make It a Reality. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2018.
MLA (9th ed.) CitationDay, George S., and Gregory P. Shea. Grow Faster by Changing Your Innovation Narrative: Companies That Grow Sales Faster than Industry Rivals Articulate a Coherent, Compelling Innovation Narrative and Rely on Four Powerful Levers to Make It a Reality. MIT Sloan Management Review, 2018.
