Bill it, kill it, or keep it free? B2B companies can seize new sales by charging for services they've been giving away

Detalles Bibliográficos
Otros Autores: Ulaga, Wolfgang, author (author), Michel, Stefan, 1967- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2018]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822776406719

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