Bill it, kill it, or keep it free? B2B companies can seize new sales by charging for services they've been giving away

Bibliographic Details
Other Authors: Ulaga, Wolfgang, author (author), Michel, Stefan, 1967- author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review [2018]
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822776406719
Description
Item Description:"Reprint #60204."
Physical Description:1 online resource (1 volume) : illustrations
Bibliography:Includes bibliographical references.