Ulaga, W., & Michel, S. (2018). Bill it, kill it, or keep it free?: B2B companies can seize new sales by charging for services they've been giving away. MIT Sloan Management Review.
Chicago Style (17th ed.) CitationUlaga, Wolfgang, and Stefan Michel. Bill It, Kill It, or Keep It Free?: B2B Companies Can Seize New Sales by Charging for Services They've Been Giving Away. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2018.
MLA (9th ed.) CitationUlaga, Wolfgang, and Stefan Michel. Bill It, Kill It, or Keep It Free?: B2B Companies Can Seize New Sales by Charging for Services They've Been Giving Away. MIT Sloan Management Review, 2018.
Warning: These citations may not always be 100% accurate.
