APA (7th ed.) Citation

Pidun, U., Schommer, M., Richter, A., & Karna, A. (2018). A new playbook for diversified companies: Here's how strong performers are defying expectations about the demise of the multi-business enterprise. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Pidun, Ulrich, Monika Schommer, Ansgar Richter, and Amit Karna. A New Playbook for Diversified Companies: Here's How Strong Performers Are Defying Expectations About the Demise of the Multi-business Enterprise. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2018.

MLA (9th ed.) Citation

Pidun, Ulrich, et al. A New Playbook for Diversified Companies: Here's How Strong Performers Are Defying Expectations About the Demise of the Multi-business Enterprise. MIT Sloan Management Review, 2018.