Mastering Marketing Data Science A Comprehensive Guide for Today's Marketers
"Within the realm of marketing, data science plays a critical role in unlocking valuable insights and driving strategic decision-making. This dynamic field encompasses a variety of key factors that collectively contribute to its power and effectiveness. These factors include the collection and...
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Newark :
John Wiley & Sons, Incorporated
2024.
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Edición: | 1st ed |
Colección: | Wiley and SAS Business Series
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820531006719 |