Mastering Marketing Data Science A Comprehensive Guide for Today's Marketers

"Within the realm of marketing, data science plays a critical role in unlocking valuable insights and driving strategic decision-making. This dynamic field encompasses a variety of key factors that collectively contribute to its power and effectiveness. These factors include the collection and...

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Detalles Bibliográficos
Autor principal: Brown, Iain (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated 2024.
Edición:1st ed
Colección:Wiley and SAS Business Series
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820531006719

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