Marketing, that works in India, 1/e
Common sense in marketing converted to theorynot rigorous theory for journals, but theory that worksan output of decades of engaging with the corporate worlda peep into the exciting marketing universe of India.
| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Noida :
Pearson India
2015.
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| Edición: | 1st ed |
| Colección: | Always learning.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820525906719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Table of Contents
- Foreword
- Preface
- Acknowledgements
- List of Reviewers
- About the Author
- PART I Marketing Consumer Products
- 1. Strategy
- 2. Tactics
- 3. Product
- 4. Price
- 5. Distribution
- 6. Consumer
- 7. Marketing Research
- PART II Consumer Durables
- 8. Basics
- 9. Consumers
- 10. Product
- 11. Price
- 12. Service
- 13. Influencers
- 14. Word-of-Mouth
- 15. Distribution
- 16. Competition
- PART III Marketing Services
- 17. Basics
- 18. Customer
- 19. Price
- 20. Strategy
- PART IV Business-to-Business Marketing
- 21. Basics
- 22. Product
- 23. Technology
- 24. Customer
- 25. Pricing
- 26. Branding
- 27. Strategy
- PART V Marketing-Information Technology
- 28. Major Indian IT Service Companies
- 29. Medium-sized IT Companies
- 30. Emerging Companies
- Glossary of Acronyms
- Glossary of Important Management Terms
- Back Cover.
