Advertising, brands and consumer behaviour the Indian context
There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question ‘What is going to be new about this book?’ Newness in our view is based on the context in which an offering is perceived. While there are several offerings (books...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Uttar Pradesh, India :
Pearson India
[2024]
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820525006719 |
