APA (7th ed.) Citation

Ramesh Kumar, S., & Krishnamurhty, A. (2024). Advertising, brands and consumer behaviour: The Indian context ([First edition].). Pearson India.

Chicago Style (17th ed.) Citation

Ramesh Kumar, S., and Anup Krishnamurhty. Advertising, Brands and Consumer Behaviour: The Indian Context. [First edition]. Uttar Pradesh, India: Pearson India, 2024.

MLA (9th ed.) Citation

Ramesh Kumar, S., and Anup Krishnamurhty. Advertising, Brands and Consumer Behaviour: The Indian Context. [First edition]. Pearson India, 2024.