Cita APA (7a ed.)

Massachusetts Institute of Technology, Suarez, F. F., & Grodal, S. (2015). Mastering the 'name your product category' game. MIT.

Cita Chicago Style (17a ed.)

Massachusetts Institute of Technology, Fernando F. Suarez, y Stine Grodal. Mastering the 'Name Your Product Category' Game. Cambridge, MA: MIT, 2015.

Cita MLA (9a ed.)

Massachusetts Institute of Technology, et al. Mastering the 'Name Your Product Category' Game. MIT, 2015.