Cita APA (7a ed.)

Keiningham, T. L., Gupta, S., Aksoy, L., & Buoye, A. (2014). The high price of customer satisfaction. MIT Sloan Management Review.

Cita Chicago Style (17a ed.)

Keiningham, Timothy L., Sunil Gupta, Lerzan Aksoy, y Alexander Buoye. The High Price of Customer Satisfaction. [Cambridge, MA]: MIT Sloan Management Review, 2014.

Cita MLA (9a ed.)

Keiningham, Timothy L., et al. The High Price of Customer Satisfaction. MIT Sloan Management Review, 2014.