Competing with ordinary resources : one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources

Competing with ordinary resources one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources

Detalles Bibliográficos
Otros Autores: Fréry, Frédéric, author (author), Lecocq, Xavier, author, Warnier, Vanessa, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambrodge, MA] : MIT Sloan Management Review 2015.
Materias:
Competition.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820507706719

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