The new mission for multinationals As local companies win an increasing share of markets in emerging economies, multinationals need to let go of their global strategies and embrace a new mission: integrate locally and adapt globally
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Massachusetts] :
Massachusetts Institute of Technology
[2015]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820507006719 |
