The new mission for multinationals : As local companies win an increasing share of markets in emerging economies, multinationals need to let go of their global strategies and embrace a new mission: integrate locally and adapt globally

The new mission for multinationals As local companies win an increasing share of markets in emerging economies, multinationals need to let go of their global strategies and embrace a new mission: integrate locally and adapt globally

Bibliographic Details
Other Authors: Santos, José F. P., author (author), Williamson, Peter J., author
Format: eBook
Language:Inglés
Published: [Massachusetts] : Massachusetts Institute of Technology [2015]
Subjects:
International business enterprises.
Globalization.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820507006719
Description
Item Description:"Reprint #56409."
From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Physical Description:1 online resource (1 volume)

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