APA (7th ed.) Citation

Santos, J. F. P., & Williamson, P. J. (2015). The new mission for multinationals: As local companies win an increasing share of markets in emerging economies, multinationals need to let go of their global strategies and embrace a new mission: integrate locally and adapt globally. Massachusetts Institute of Technology.

Chicago Style (17th ed.) Citation

Santos, José F. P., and Peter J. Williamson. The New Mission for Multinationals: As Local Companies Win an Increasing Share of Markets in Emerging Economies, Multinationals Need to Let Go of Their Global Strategies and Embrace a New Mission: Integrate Locally and Adapt Globally. [Massachusetts]: Massachusetts Institute of Technology, 2015.

MLA (9th ed.) Citation

Santos, José F. P., and Peter J. Williamson. The New Mission for Multinationals: As Local Companies Win an Increasing Share of Markets in Emerging Economies, Multinationals Need to Let Go of Their Global Strategies and Embrace a New Mission: Integrate Locally and Adapt Globally. Massachusetts Institute of Technology, 2015.