How CEOs can leverage Twitter : rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation

How CEOs can leverage Twitter rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation

Detalles Bibliográficos
Otros Autores: Malhotra, Claudia Kubowicz, author (author), Malhotra, Arvind, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology [2016]
Materias:
Twitter.
Relationship marketing.
Customer relations.
Social media.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820506706719

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