How CEOs can leverage Twitter rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation

Detalles Bibliográficos
Otros Autores:	Malhotra, Claudia Kubowicz, author (author), Malhotra, Arvind, author
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	[Massachusetts] : Massachusetts Institute of Technology [2016]
Materias:	Twitter. Relationship marketing. Customer relations. Social media.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820506706719

Descripción
Notas:	"Reprint #57203." From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
Descripción Física:	1 online resource (1 volume) : illustrations
Bibliografía:	Includes bibliographical references.

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