APA (7th ed.) Citation

Su, N., Levina, N., & Ross, J. W. (2016). The long-tail strategy for IT outsourcing: IT outsourcing used to be driven by cost savings. Today, it's also driven by a need for innovation, and some leading companies are reinventing their supplier portfolios to achieve that goal. Massachusetts Institute of Technology.

Chicago Style (17th ed.) Citation

Su, Ning, Natalia Levina, and Jeanne W. Ross. The Long-tail Strategy for IT Outsourcing: IT Outsourcing Used to Be Driven by Cost Savings. Today, It's Also Driven by a Need for Innovation, and Some Leading Companies Are Reinventing Their Supplier Portfolios to Achieve That Goal. [Massachusetts]: Massachusetts Institute of Technology, 2016.

MLA (9th ed.) Citation

Su, Ning, et al. The Long-tail Strategy for IT Outsourcing: IT Outsourcing Used to Be Driven by Cost Savings. Today, It's Also Driven by a Need for Innovation, and Some Leading Companies Are Reinventing Their Supplier Portfolios to Achieve That Goal. Massachusetts Institute of Technology, 2016.