Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?

Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?

Bibliographic Details
Other Authors: Pirouz, Dante M., author (author), Pirouz, Raymond, 1969- author, Thomson, Matthew, author, Johnson, Allison R., author
Format: eBook
Language:Inglés
Published: [Massachusetts] : Massachusetts Institute of Technology [2015]
Subjects:
Internet videos.
Customer relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820506406719
Description
Item Description:"Reprint #56406."
From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Physical Description:1 online resource (1 volume)
Bibliography:Includes bibliographical references.

Similar Items