APA (7th ed.) Citation

Cennamo, C., & Santaló, J. (2015). How to avoid platform traps: Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well, and are prone to several common pitfalls. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Cennamo, Carmelo, and Juan Santaló. How to Avoid Platform Traps: Companies as Diverse as Apple, Facebook, and Uber All Have Transformed Industries Through Platform Business Models. But the Increasing Popularity of Platform Strategies Masks a Difficult Truth: Such Strategies Are Hard to Execute Well, and Are Prone to Several Common Pitfalls. [Place of publication not identified]: MIT Sloan Management Review, 2015.

MLA (9th ed.) Citation

Cennamo, Carmelo, and Juan Santaló. How to Avoid Platform Traps: Companies as Diverse as Apple, Facebook, and Uber All Have Transformed Industries Through Platform Business Models. But the Increasing Popularity of Platform Strategies Masks a Difficult Truth: Such Strategies Are Hard to Execute Well, and Are Prone to Several Common Pitfalls. MIT Sloan Management Review, 2015.