Cennamo, C., & Santaló, J. (2015). How to avoid platform traps: Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well, and are prone to several common pitfalls. MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Cennamo, Carmelo, y Juan Santaló. How to Avoid Platform Traps: Companies as Diverse as Apple, Facebook, and Uber All Have Transformed Industries Through Platform Business Models. But the Increasing Popularity of Platform Strategies Masks a Difficult Truth: Such Strategies Are Hard to Execute Well, and Are Prone to Several Common Pitfalls. [Place of publication not identified]: MIT Sloan Management Review, 2015.
Cita MLA (9a ed.)Cennamo, Carmelo, y Juan Santaló. How to Avoid Platform Traps: Companies as Diverse as Apple, Facebook, and Uber All Have Transformed Industries Through Platform Business Models. But the Increasing Popularity of Platform Strategies Masks a Difficult Truth: Such Strategies Are Hard to Execute Well, and Are Prone to Several Common Pitfalls. MIT Sloan Management Review, 2015.
