The metrics that marketers muddle

Bibliographic Details
Other Authors:	Bendle, Neil T., author (author), Bagga, Charan K., author
Format:	eBook
Language:	Inglés
Published:	[Cambridge, MA] : MIT Sloan Management Review [2016]
Subjects:	Marketing > Management > Mathematical models. Marketing research > Statistical methods. Branding (Marketing)
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820504406719

Description
Item Description:	Place of publication from publisher's website.
Physical Description:	1 online resource (1 volume) : illustrations
Bibliography:	Includes bibliographical references.

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