Cita APA (7a ed.)

Bendle, N. T., & Bagga, C. K. (2016). The metrics that marketers muddle. MIT Sloan Management Review.

Cita Chicago Style (17a ed.)

Bendle, Neil T., y Charan K. Bagga. The Metrics That Marketers Muddle. [Cambridge, MA]: MIT Sloan Management Review, 2016.

Cita MLA (9a ed.)

Bendle, Neil T., y Charan K. Bagga. The Metrics That Marketers Muddle. MIT Sloan Management Review, 2016.