Cita APA (7a ed.)

Massachusetts Institute of Technology, Shin, J., & Sudhir, K. (2013). Should you punish or reward current customers? MIT.

Cita Chicago Style (17a ed.)

Massachusetts Institute of Technology, Jiwoong Shin, y K. Sudhir. Should You Punish or Reward Current Customers? Cambridge, MA: MIT, 2013.

Cita MLA (9a ed.)

Massachusetts Institute of Technology, et al. Should You Punish or Reward Current Customers? MIT, 2013.