APA (7th ed.) Citation

Massachusetts Institute of Technology & Grainer, M. (2014). What unhappy customers want. MIT.

Chicago Style (17th ed.) Citation

Massachusetts Institute of Technology and Marc Grainer. What Unhappy Customers Want. Cambridge, MA: MIT, 2014.

MLA (9th ed.) Citation

Massachusetts Institute of Technology and Marc Grainer. What Unhappy Customers Want. MIT, 2014.

Warning: These citations may not always be 100% accurate.