APA (7th ed.) Citation

Anderson, J. C., & Wouters, M. (2012). What you can learn from your customer's customer. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Anderson, James C., and Marc Wouters. What You Can Learn from Your Customer's Customer. Cambridge, MA: MIT Sloan Management Review, 2012.

MLA (9th ed.) Citation

Anderson, James C., and Marc Wouters. What You Can Learn from Your Customer's Customer. MIT Sloan Management Review, 2012.