Shih, W. C., Caplice, C. G., & Sheffi, Y. (2016). The real lessons from Kodak's decline: Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated -- and instructive. MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Shih, Willy C., Christopher George Caplice, y Yosef Sheffi. The Real Lessons from Kodak's Decline: Eastman Kodak Is Often Mischaracterized as a Company Whose Managers Didn't Recognize Soon Enough That Digital Technology Would Decimate Its Traditional Business. However, What Really Happened at Kodak Is Much More Complicated -- and Instructive. [Place of publication not identified]: MIT Sloan Management Review, 2016.
Cita MLA (9a ed.)Shih, Willy C., et al. The Real Lessons from Kodak's Decline: Eastman Kodak Is Often Mischaracterized as a Company Whose Managers Didn't Recognize Soon Enough That Digital Technology Would Decimate Its Traditional Business. However, What Really Happened at Kodak Is Much More Complicated -- and Instructive. MIT Sloan Management Review, 2016.
