Utilizing data and data science to optimize tune in
"Measuring and optimizing tune-in is critically important for the media and entertainment industries. This discussion focuses on best practices for utilizing data and machine learning to optimize tune-in on national linear inventory. In order to do this properly, advertisers need to unify their...
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| Formato: | Vídeo online |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Data Science Salon
2019.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820449406719 |
