Using machine learning to target households in large scale direct marketing
"Finding the right audience is the core marketing puzzle of all e-commerce businesses. While in the past this was mostly achieved using coarse segmentation and personas the broad availability of data makes nowadays possible to learn individual consumer preferences by training large scale machin...
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| Formato: | Vídeo online |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Data Science Salon
2019.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820449306719 |
