Re-inventing customer engagement using machine learning

Re-inventing customer engagement using machine learning

"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases som...

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Bibliographic Details
Other Authors: Gabrysiak, Laura, on-screen presenter (onscreen presenter)
Format: Online Video
Language:Inglés
Published: [Place of publication not identified] : Data Science Salon 2019.
Subjects:
Consumer satisfaction.
Customer loyalty.
Machine learning.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820442706719
Description
Summary:"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data."--Resource description page.
Item Description:Title from resource description page (Safari, viewed October 28, 2020).
Physical Description:1 online resource (1 streaming video file (27 min., 10 sec.)) : digital, sound, color

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