Rao , K. R. M. (2011). Services Marketing (2nd ed.). Pearson India.
Chicago Style (17th ed.) CitationRao , K. Rama Mohana. Services Marketing. 2nd ed. Delhi: Pearson India, 2011.
MLA (9th ed.) CitationRao , K. Rama Mohana. Services Marketing. 2nd ed. Pearson India, 2011.
Warning: These citations may not always be 100% accurate.