Rao , K. R. M. (2011). Services Marketing (2nd ed.). Pearson India.
Cita Chicago Style (17a ed.)Rao , K. Rama Mohana. Services Marketing. 2nd ed. Delhi: Pearson India, 2011.
Cita MLA (9a ed.)Rao , K. Rama Mohana. Services Marketing. 2nd ed. Pearson India, 2011.
Precaución: Estas citas no son 100% exactas.