Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca

This volume explores the concept of branding in the Middle East, focusing on communication strategies and image building from Qom to Casablanca. Edited by Steffen Wippel, the book examines how branding is used to promote national identity, cultural heritage, and economic development in the region. I...

Descripción completa

Detalles Bibliográficos
Autor principal:	Wippel, Steffen (-)
Otros Autores:	Adham, Khaled, contributor (contributor), Ahlberg, Karin, contributor (editor), Aly, Hend, contributor, Alzeer, Gergana, contributor, Bayed, Hicham El, contributor, Beier, Raffael, contributor, Bonte, Marie, contributor, Duaei, Kamaluddin, contributor, Elmouelhi, Hassan, contributor, Franke, Lisa Maria, contributor, Gatter, Melissa, contributor, Gauvain, Richard, contributor, Geisler, Philip, contributor, Haller, Dieter, contributor, Hindelang, Laura, contributor, Klinger, Thibaut, contributor, Koch, Natalie, contributor, Kokoschka, Alina, contributor, Krawietz, Birgit, contributor, Mihatsch, Moritz A., contributor, Moussawi, Ghassan, contributor, Nielsen, Helle Lykke, contributor, Roelcke, Annegret, contributor, Rosmer, Tilde, contributor, Röschenthaler, Ute, contributor, Schuss, Heiko, contributor, Sedra, Dounia, contributor, Stadnicki, Roman, contributor, Studer, Nina Salouâ, contributor, Trenka-Dalton, Sophie-Therese, contributor, Tuominen, Pekka, contributor, Wippel, Steffen, contributor, Wippel, Steffen, editor
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Berlin/Boston : De Gruyter 2023.
Edición:	1st ed
Colección:	Studies on Modern Orient Series
Materias:	Branding (Marketing) Middle East.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009819439306719