High visibility the making and marketing of professionals into celebrities

Bibliographic Details
Main Author: Rein, Irving J. (-)
Other Authors: Kotler, Philip, Stoller, Martin R.
Format: Book
Language:Inglés
Published: Lincolnwood, Ill. : NTC Business Books cop. 1997
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009817440306719
Description
Physical Description:xiii, 346 p. : ill. ; 24 cm
Bibliography:Bibliografia
Índex
ISBN:9780844234489